Why Direct Mail

As web-based marketing is in the early stages of growth, direct mail currently remains the most cost-effective way for most organizations to reach a broad constituency of new donors – and of sealing and raising the commitment of current donors.

This is especially true when mail and online outreach are creatively and carefully integrated.

With direct mail, you are not limited to the hit-or-miss techniques of print ads, broadcasting, or other media. You can refine your mailings to any region, age range, economic level, gender, or interest group – targeting only those who are most likely to contribute to your organization.

A truly effective direct mail program is the source of dependable income year after year. But it also yields many other extraordinary benefits over time … including major gifts, bequests, new foundation support and great public education opportunities.

As acquisition has become increasingly challenging, our relentless focus on upgrading donors, promoting bequests, and attracting new contributors at the highest possible average gifts is ever more valuable.

To learn how to get started, browse the menu to the left – and read on.