Lists & Targeting

Who? Where? When?

Fact: Getting your message to the right audience – at just the right moment – is at least as important as the message itself.

With more than two decades of experience in targeting direct marketing, SankyDirect can help your organization make the critical – and the right – decisions regarding what areas to target, and when your campaign is most likely to succeed.

SankyDirect’s seasoned account teams have tested thousands of lists for hundreds of non-profit organizations.

In addition to having access to this wealth of detailed response data, we also constantly monitor this fast-changing industry for new list offerings and ideas.

And we’ve mastered the fine art of list segmentation – because it’s not just what list but what part of the list – from recency, to gift size, to longevity and giving patterns – that can truly make the difference between cost-effectiveness – and a costly failure.

In today’s competitive and expensive fundraising environment, there’s little margin for misguided targeting or hit-or-miss approaches.