Planned Giving

In every charity’s donor base, there is a treasure waiting to be revealed: The supporters and friends who are ready for the opportunity to benefit themselves – and your cause – by making a planned gift.

Countless non-profits have learned how just one large bequest can make years of investment in donor acquisition pay off. Others have seen how a successful gift annuity program, or well-structured trust offerings, can proffer extraordinary financial benefits to their organization.

Planned giving promotion and marketing, however, have transformed dramatically in the last few years as new vehicles have emerged, many of our best prospects have moved online for key information, and financial goals have grown increasingly complex. An effective program requires not only rich creativity, effective targeting, and exceptional consistency – but the ability to tap both traditional media and online tools.

Sanky Communications has three decades of experience marketing charitable planned gifts for a wide-variety of not-for-profits, and is uniquely positioned to create synchronized multi-channel campaigns that make the best use of both traditional and new media. We help non-profits:

• Find the message that is just right for each audience
• Indentify the best prospects from donor, member and even cold constituencies
• Create compelling printed materials
• Develop attention-grabbing website content
• Leverage the power of email and social networking tools to reach new audiences.

Today, the volatile stock market, and historically low-rates being paid on CDs and money market funds, open the door to once-in-a-generation opportunities in this rewarding area.

Are you ready to uncover the treasure in your fundraising program?