SankyNet Receives Honor at DMFA Package of the Year
June 12th, 2008
Each June, DMFA Members show off their best direct mail and email fundraising efforts at the Package of the Year contest. This year, SankyNet submitted a donor cultivation e-newsletter rather than a traditional e-appeal to help demonstrate the effectiveness of “information-based” fundraising communications. The move paid off — we were awarded Runner-Up in the email category!
Our submission was an issue of the Covenant House Beacon, a monthly online newsletter designed and written by SankyNet to optimize giving with multiple fundraising emphases. Each story helps build awareness of Covenant House’s vital programs while gradually, yet methodically, building to an “ask” that links directly to the online donation form.
The issue submitted for the DMFA Package of the Year was part of a multi-faceted Matching Gift Campaign and “dropped” on the very last day that donors could take advantage of the match. By combining compelling stories about homeless kids with a reminder about the well-publicized campaign, Covenant House achieved a remarkable spike in online donations.
View the full screenshot of Covenant House Beacon.
Covenant House is the largest privately-funded agency in the Americas providing shelter and other services to homeless, runaway and throwaway youth. SankyNet is proud of our long and successful partnership with this truly amazing organization.
