Sanky Blog

SankyDirect loves being able to help our clients improve their existing direct mail programs – showing them how to reach fresh audiences with better fundraising materials. Our new relationship with Continuum Health Partners (CHP) is giving us the opportunity to do just that. In 2010, we are excited to share our direct fundraising mail expertise with one of New York’s premier nonprofit hospital systems!

SankyDirect has a long history of working with non-profit hospitals, developing programs that keep connections with past donors while helping reach new prospects. During the coming year, SankyDirect will execute an innovative direct mail fundraising program for CHP that will help four of their hospitals accomplish these important goals. First, our design team will re-package CHP’s existing direct mail program to make a fresh and lasting impression on existing donors. As we cultivate these established relationships, we will also expand the reach of CHP’s direct mail program with patient mailings, encouraging past patients to show their thanks by becoming supporters of the hospital.

Through this combined strategy, Sanky Direct is confident that St. Luke’s Hospital, Roosevelt Hospital and Beth Israel Medical Center will not only meet their current fundraising goals, but also establish new relationships to ensure their financial security in the future!