Sanky Blog

Few organizations in history have made a lasting impact on American law like the NAACP Legal Defense and Educational Fund, Inc. (LDF). Since 1940, LDF has been at the forefront of civil rights legislation, fighting to increase racial equity in education, economics and politics. That’s why Sanky Communications is thrilled to be working with this truly historic organization to expand its base of support through developing its online and offline programs.

To advocate for the many worthwhile cases LDF takes on each year, we will create a direct mail fundraising program exclusively designed to raise support for LDF’s work in defending racial justice. Through targeted appeals, this program will reach out to lapsed, current and prospective donors at key times throughout the year. Since LDF is constantly acquiring new clients, we will be working to keep up with LDF’s cases with the possibility of developing special appeals around breaking updates in litigation.

In addition to creating a direct mail program, we will also be designing an innovative online fundraising program, including the development of “e-alerts” to raise awareness of important legal updates. These alerts, along with e-appeals and specially designed landing pages, will be a great way to encourage existing supporters to stay involved. In addition, we will work to engage new supporters through email acquisition.

The Legal Defense and Educational Fund is best known for its work in the court system and its advocacy through the executive and legislative branches. However, LDF is also proud to provide scholarship and fellowship programs to promote education. By expanding LDF’s reach through social networking, we will not only be able to develop multi-channel fundraising campaigns, we will also be able to reach out to a younger audience of supporters about educational opportunities.

For 70 years, LDF has led the way in the fight for racial justice. In its first two decades, the organization undertook a coordinated legal assault against officially enforced public school segregation. This campaign culminated in Brown v. Board of Education, the landmark Supreme Court decision in 1954 that has been described as “the most important American governmental act of any kind since the Emancipation Proclamation.” Sanky Communications is proud to be working with such a prestigious organization and looks forward to developing LDF’s integrated fundraising programs over the upcoming months.

To learn more about the Legal Defense and Educational Fund, please visit their website.