Sanky Blog

For more than five years, SankyDirect has implemented a highly successful direct mail program for The Cathedral Church of St. John the Divine (CCSJD). But as non-profits have learned over the years, integrating direct mail and online communications yields the best fundraising results. That’s why SankyNet has joined Sanky Direct in this exciting account!

The Cathedral Church of St. John the Divine is the mother church of the Episcopal Diocese of New York. Because of its historic importance and far-reaching influence, CCSJD needs a communication strategy that will provide information about the church’s events and community services while also encouraging donations to support their work.

To accomplish this, SankyNet will produce a variety of online communication vehicles. First, we will write, design, and deliver a regular e-newsletter for CCSJD. This e-newsletter will cultivate a relationship with the Cathedral’s donor base by keeping them informed about events at the CCSJD, stories of people helped through their outreach, and updates by the Dean of the Cathedral.

We also look forward to sending a series of fundraising appeals directed at both past donors and potential future donors. These appeals will be sent during the most strategic times of the church’s calendar year and will promote a variety of donation opportunities.

SankyNet will also develop a microsite that will be separate from the main CCSJD website, which will support the online fundraising program while CCSJD develops a full new website. The Cathedral will be able to offer their constituency, vis-à-vis this microsite, better organized fundraising web pages, with more compelling copy, and the addition of warm and engaging color photographs.

SankyDirect and SankyNet are looking forward to developing a robust fundraising program for the Cathedral Church of St. John the Divine that integrates the strengths of both direct mail fundraising and online fundraising. We are excited to lend our expertise to this challenging project!