Sanky Blog

On Wednesday, November 11th, Sanky experts, Harry Lynch and Paul Habig will present at the New Jersey AFP’s Conference on Philanthropy. As part of this annual symposium, Harry and Paul will be addressing the timely question, Is your fundraising email is just like direct mail but with an “E”?

During their session, which takes place at the Hilton Parsippany, Harry and Paul will talk about the remarkable similarities between email and traditional direct mail … and the profound differences. You’ll also learn how some of your finely honed direct mail skills DO apply … but that your assumptions about what works and what doesn’t just might sink your online campaigns.

Paul and Harry will share tips and best practices covering email fundraising and answer your questions such as:

1. How do I build my email list?
2. How often do I email … and ask for money?
3. How do I measure success?
4. Is anyone really making money with email?

Harry Lynch, is the CEO of Sanky Communications and SankyNet, and is legendary in the Direct Marketing industry. In 1998, Harry directed the launch of SCI’s award-winning Internet marketing division, SankyNet, and continues to be actively involved in the creative and strategy for the agency’s 15 online clients. Harry has served as President of the DMFA, Vice-President of the Greater New York Chapter of the AFP, and Vice-Chair of the ADFRCO. Today, he is Vice-Chair for External Relations on the Board of International AFP.

His co-speaker, Paul Habig, who is the Executive Vice President of SankyNet, has developed multi-faceted online strategies for more than 50 non-profit organizations including Covenant House, PetSmart Charities, Freedom from Hunger, Cancer Care, Northeast Animal Shelter, Visiting Nurse Service of New York and the Smithsonian Institution. In addition to being a frequent speaker at DMFA and AFP workshops and conferences, Paul also serves on the board of the DMFA.

Together, Harry and Paul bring nearly 40 years of experience to the podium in Parsippany, New Jersey. From the birth of online fundraising, to the ever-changing medium that has evolved over the last ten years, both speakers will share their knowledge of today’s best email practices. Join them on Wednesday, November 11th from 10:45am to 11:45am. To register, please visit the NJ AFP 2009 Conference on Philantrophy website