Lighting the Virtual Sky!
April 2nd, 2008
SankyNet is constantly striving for new and innovative ways to bring the success of offline fundraising events to the online medium. And with the support of our client, Covenant House, we were given the opportunity to stretch the limits of our creative and technological imagination.Each year, Covenant House’s annual candlelight vigils gather thousands of supporters from around the world and we saw a unique opportunity to help recreate this energy through a virtual event.
SankyNet’s team went to work and created a fully interactive venue where people could gather online in support of homeless kids. The virtual candlelight vigil site included a vibrant and compelling look that was creatively branded to Covenant House’s offline marketing materials.
Another facet of this year’s campaign called on our marketing experts to expand Covenant House’s online audience for the event. New target audiences included hundreds of colleges, churches, civil groups and other caring communities around the World.
The outcome? This year’s event was even more successful than last year and continues to attract new visitors every day! Visit the vigil site today and see what kind of possibilities a virtual event can offer your organization.
