June 26th, 2009
It is always important to adequately and appropriately thank donors for their contributions. And in these days of economic malaise, it could not be more vital. This is the time to cement relationships for the better days ahead.
Since there are an unlimited number of good acknowledgment ideas, this will be the first in an occasional series of suggestions on the topic of thanking contributors. This month features offline ideas (i.e. direct mail fundraising) – the next in the series will highlight online techniques.
Speed is of the essence when it comes to thanking donors. Your best contributors should receive a thank you in less than a week. Do the very best you can with the lower dollar donors – it may make a difference in their loyalty.
New donors should get something special (and more than just a postcard) to make them feel welcome. It doesn’t have to be expensive – consider adding a recent newsletter, article, etc.
Always include a BRE in any thank you letter that is sent in an envelope – it will almost certainly pay for acknowledgment program costs. Just be sure to track it as donor income.
Use inserts to promote special giving options just as a matching gift offer, your monthly giving program, or planned giving options.
Make sure you know the IRS rules nonprofits about which donations must be acknowledged and what language is required.
Consider phoning donors with your thanks. Very large donations could be acknowledged by a board member or senior staff. Lower dollar donors could be called by volunteers, development staff, or a telemarketing company. Don’t forget to add a “do not call” code to the donor record for anyone requesting no phone calls.
By: Judy Maneval, President of Sanky Communications
Posted in Direct Mail Fundraising, Nonprofit News | No Comments »
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