Sanky Blog

You’ve heard it before-to be the best of the best, your development and membership team should establish a comprehensive 360 degree major gifts initiative. You must build a sophisticated multi-channel program that includes everything from individualized one-on-one major gift visits to highly targeted direct mail and online marketing approaches; then, seamlessly integrate those critical fundraising efforts to maximize efficiencies. But how does your team make it happen?

At the 2010 Bridge Conference this Wednesday, Sanky CEO Harry Lynch will join Bob Ramin, executive director of the National Aquarium, and Martha Schumacher, president of Hazen, Inc., to speak about the exciting opportunity to expand the size and giving level of your donor base with a multi-channel major gifts program. Entitled “One-on-One…Online! How Your Shop Can Build a Multi-Channel Major Gifts Program,” the intensive hands-on session will guide attendees through the process of launching a multi-channel major gift program, growing your revenues, and increasing your organization’s capacity to fulfill its critical mission. The speakers will also discuss the importance of time management in building a successful program.

The 2010 Bridge Conference is being held this year from July 26-28 at the Gaylord National Conference Center in National Harbor, Maryland, adjacent to Washington D.C. Visit the Bridge Conference page for schedules and registration information.