Sanky Blog

We all marveled at the success of Obama Campaign, but most of us are left wondering what we can learn from it…especially in this economy. The answer is harnessing the power of the Internet in new and imaginative ways. And now you have a unique opportunity to learn more about this exciting topic by joining Paul Habig at this month’s AFP workshop: “Using Online Strategies to Weather Turbulent Times”.

Even in these challenging times online fundraising continues to grow for many nonprofits. And on February 25th, you can learn how the savviest organizations use integrated fundraising strategies to help weather this economic storm. Paul will demonstrate changes that have made a big difference for some nonprofits.

From small tweaks to a website that can increase the number of visitors who give… to email testing that will get the most out of an online donor file… witness the importance of multi-channel and integrated fundraising campaigns.

Event attendees will come away with tools on how to use the Internet to increase their organization’s visibility, raise awareness for their issues and even fundraise.

For more information about this event which takes at the Harvard Club in New York City, please visit the AFP website.

Ever wonder if your fundraising email is just like direct mail but with an “E”? Industry experts – and resident Sanky gurus – Harry Lynch and Paul Habig will be addressing this timely question at the DMFA Luncheons in both Washington, DC and in Boston. On February 17th Harry and Paul will speak at the Lenox Hotel in Boston, MA and on March 13th at the Willard InterContinental Hotel in Washington, DC.

At these luncheons, you’ll hear about the remarkable similarities between email and traditional direct mail … and the profound differences. You’ll learn how some of your finely honed direct mail skills DO apply … but that your assumptions about what works and what doesn’t just might sink your online campaigns.

Paul and Harry will share tips and best practices covering email fundraising and answer your questions such as:

1. How do I build my email list?
2. How often do I email … and ask for money?
3. How do I measure success?
4. Is anyone really making money with email?

Paul Habig is Executive Vice President of SankyNet. Paul has more than a dozen years of Internet marketing and fundraising experience. He has developed multi-faceted online strategies for more than 50 non-profit organizations such as Covenant House, PetSmart Charities, and the Smithsonian Institution. Paul has held positions in Internet marketing, communications, and development for the YMCA, Catholic Near East Welfare Association (CNEWA), and Pontifical Mission. He also ran his own Internet consulting business working with clients such as Glacèau VitaminWater and SmartWater. He is a frequent speaker at DMFA and AFP workshops and conferences.

Harry Lynch is the CEO of Sanky Communications and SankyNet, a fundraising and communications agency devoted to not-for-profit causes throughout the U.S. In 1998, Harry directed the launch of SCI’s award-winning Internet marketing division, SankyNet, and continues to be actively involved in the creative and strategy for the agency’s 17 online clients such as the Northeast Animal Shelter, the Smithsonian Institute, Covenant House, and The Scripps Research Institute. He has served as President of the DMFA, Vice-President of the Greater New York Chapter of AFP, and Vice-Chair of the Association of Direct Response Fundraising Counsel (ADFRCO). Today, Harry is a Vice-Chair of the Board of International AFP. He is a frequent speaker at DMFA and AFP workshops and conferences.

Together, Harry and Paul bring nearly 40 years of experience to the podium in Washington, DC and in Boston. From the birth of online fundraising, to the ever-changing medium that has evolved over the last ten years, both speakers will share their knowledge of today’s best email practices. Join them on February 17th in Boston, MA or March 13, 2009 in Washington DC. To register, please visit the DMFA website.