Sanky Blog

On August 17, please join Sanky Communications CEO Harry Lynch for a valuable panel on traditional and web direct marketing at the 2011 New York Nonprofit Conference. Joined by several fundraising industry professionals, Harry will be sharing his advice in a session entitled, “Outstanding Traditional & Web Direct Marketing Focused Tips in 60 Minutes (Best of Show & CFRE Certified)” from 12 – 1 PM.

Whether you’re new to fundraising or a seasoned professional, we guarantee you’ll come away with a few new ideas on how to develop your organization’s online fundraising and traditional direct marketing programs. You’ll also find out which techniques have been working for others and have the opportunity to ask questions during this fast-paced session.

Joining Harry for the panel are the following speakers:

Lane Brooks, COO, Food & Water Watch
Suzanne Cole Nowers, Chief Executive Officer, Nexus Direct
Liz Murphy, Principal & Co-Founder, RedEngine Digital
Shannon Murphy, Vice President of Production, Chapman Cubine Adams + Hussey

Moderator:
Elise Buck, Director of Sales & Marketing, Mail Bag / Barton Cotton

The 2011 New York Nonprofit Conference takes place August 17 – 18 at the Sheraton New York Hotel & Towers in New York City. We hope to see you there! Register today.

As part of 2011 Fund Raising Day in New York (FRDNY), Sanky Communications CEO Harry Lynch will be speaking in “Trends for Tomorrow – Actions Today,” a look at the latest trends in fundraising. Harry and other guest speakers will discuss institutional, individual, and net-driven trends to help identify the best investments in fundraising strategies for the future. During the conversation, the group will cover topics and ask for audience input on:

• Key trends underway in institutional, annual fund, major gift and technology-driven fundraising
• Techniques, print and media top professionals use to spot and act on these trends
• How national and regional data can be used as context for local development planning

Joining Harry are speakers Margaret M. Holman, President of Holman Consulting, Inc., and Kathryn Slocum, Fundraising Consultant. The panel will be moderated by Marilyn Hoyt, NonProfit Consultant.

To take part in this insightful session and a full day of networking and fundraising education, visit the Fund Raising Day website.

Our sister company SankyNet is also getting involved in 2011 Fund Raising Day. In addition to sponsoring FRDNY, SN’s Executive Vice President Paul Habig will be moderating two sessions for the Web, Tech, and Social Media track.

Please join us for all these FRDNY events, and don’t forget to check out the SankyNet table!

Register here.

Sanky Communications is pleased to announce that our CEO, Harry Lynch, and Executive Vice President of SankyNet, Paul Habig, have been selected to speak at the 2011 Association of Fundraising Professionals (AFP) International Conference on Fundraising! Harry and Paul been invited to give a presentation entitled “Together at Last: The Happy Union of Online and Offline Fundraising.”

The 48th annual conference, which is being held in Chicago, Illinois, promises to be an engaging, must-attend event. From March 20-22, 2011, professionals from around the world will join together to attend sessions from highly qualified speakers in the fields of fundraising and philanthropy.

Harry and Paul have been frequent speakers at AFP conferences, last attending the 2010 AFP conference in Baltimore to give a presentation on email fundraising best practices. Together, they bring more than 40 years of experience to share with other fundraising professionals at next year’s AFP conference.

The Association of Fundraising Professionals represents more than 30,000 members in 213 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. AFP fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession.

We look forward to updating you with more details on Harry and Paul’s presentation as the conference approaches. For more information on how you can register for the 2011 AFP International Conference on Fundraising, please visit the AFP Conference homepage.

It’s no surprise that most new technology ideas and developments are discovered and passed around online – after all, most of us in the nonprofit marketing world spend much of our time thinking about innovative ways to engage our audience via websites, blogs, email, and social media. To keep our ideas fresh (and get the rare opportunity to meet face-to-face), we’ll be joining with other technology professionals at the 2011 NTC (Nonprofit Technology Conference). From March 17-19, the SankyNet team will be networking with members of the nonprofit tech community and gaining new insights on how to effectively use the latest technology to further our clients’ missions.

This year’s Nonprofit Technology Conference promises the opportunity to make connections and gain insight through Communications, IT Staff, Program, Fundraising, and Leadership sessions. The 2011 Plenary speakers are Dan Heath, co-author of Switch: How to Change Things When Change is Hard, and Dr. Moira Gunn, host of NPR’s Tech Nation and BioTech Nation.

Richard Castera, our technology director and lead web developer, had this to say about last year’s conference: “NTEN was a fantastic opportunity to meet with people interested in helping one another by sharing knowledge and success stories. It also helped us spark innovative ideas in fundraising and technology for our clients and future projects. I’ll attend every year!”

Our team has benefited greatly from attending the Nonprofit Technology Conference over the years, and now we’re taking our involvement one step further by sponsoring NTC 2011. We hope to see you in Washington, DC from March 17-19. You can also attend NTC online! Find out how to register here.

Check out our ad for the event by clicking on the thumbnail – do you know what a Sanky is?

Sanky Communications is pleased to announce that our CEO, Harry Lynch, and Executive Vice President of SankyNet, Paul Habig, have been selected to speak at the 2011 Association of Fundraising Professionals (AFP) International Conference on Fundraising! Harry and Paul been invited to give a presentation entitled “Together at Last: The Happy Union of Online and Offline Fundraising.”

The 48th annual conference, which is being held in Chicago, Illinois, promises to be an engaging, must-attend event. From March 20-22, 2011, professionals from around the world will join together to attend sessions from highly qualified speakers in the fields of fundraising and philanthropy.

Harry and Paul have been frequent speakers at AFP conferences, last attending the 2010 AFP conference in Baltimore to give a presentation on email fundraising best practices. Together, they bring more than 40 years of experience to share with other fundraising professionals at next year’s AFP conference.

The Association of Fundraising Professionals represents more than 30,000 members in 213 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. AFP fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession.

We look forward to updating you with more details on Harry and Paul’s presentation as the conference approaches. For more information on how you can register for the 2011 AFP International Conference on Fundraising, please visit the AFP Conference homepage.

This year’s Boston Fundraising Summit, organized by the Center for Nonprofit Success, brings fundraising communications experts together to network and provide seminars on the latest advancements in the nonprofit world. SankyNet’s Executive Vice President, Paul Habig, will be speaking on a panel entitled “Online Fundraising: Harnessing Technology to Build and Maintain Relationships” with Matthew Friedman of Memsaic and Christopher Maddocks of Children’s Hospital Boston.

Join Paul and the panel on Wednesday, September 29th for an interactive discussion about optimizing your organization’s use of online technology in order to reach out and sustain relationships with previous and prospective donors.

This session will explore the following topics:

• Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
• Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
• Online donor recruitment: use website appeals to create donor interest
• Online donor renewal: use online renewals to lower costs and increase response rates
• Volunteer mobilization: use the web to build strong relationships with your volunteers
• Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
• Online event management: use software to plan, market, and coordinate your events

The need to connect with donors in new ways is becoming increasingly apparent with the explosion of online technology, and visitors to the panel will be encouraged to apply the expert strategies discussed to their own organizations.

Paul has been involved in fundraising for 12 years and is an expert in integrating offline and online communications for nonprofits. He has developed Internet marketing and fundraising strategies and multi-faceted integrated campaigns for more than 50 non-profit organizations.

“Online Fundraising: Harnessing Technology to Build and Maintain Relationships” will take place on Wednesday, September 29th from 9:15 AM-12:30 PM at the John Hancock Hotel & Conference Center in Boston. Visit the Center for Nonprofit Success website for more information on how you can attend this and other Fundraising Summit panels.

You’ve heard it before-to be the best of the best, your development and membership team should establish a comprehensive 360 degree major gifts initiative. You must build a sophisticated multi-channel program that includes everything from individualized one-on-one major gift visits to highly targeted direct mail and online marketing approaches; then, seamlessly integrate those critical fundraising efforts to maximize efficiencies. But how does your team make it happen?

At the 2010 Bridge Conference this Wednesday, Sanky CEO Harry Lynch will join Bob Ramin, executive director of the National Aquarium, and Martha Schumacher, president of Hazen, Inc., to speak about the exciting opportunity to expand the size and giving level of your donor base with a multi-channel major gifts program. Entitled “One-on-One…Online! How Your Shop Can Build a Multi-Channel Major Gifts Program,” the intensive hands-on session will guide attendees through the process of launching a multi-channel major gift program, growing your revenues, and increasing your organization’s capacity to fulfill its critical mission. The speakers will also discuss the importance of time management in building a successful program.

The 2010 Bridge Conference is being held this year from July 26-28 at the Gaylord National Conference Center in National Harbor, Maryland, adjacent to Washington D.C. Visit the Bridge Conference page for schedules and registration information.

Each June, members of the Direct Marketing Fundraising Association (DMFA) present their best direct mail and email fundraising campaigns for a chance to win the Package of the Year Award. This year, SankyNet submitted a year-end email postcard sent on behalf of Covenant House.

We are pleased to announce that SankyNet’s year-end appeal for Covenant House was honored as the runner-up in this extremely competitive category!  The highly effective email postcard was sent after a month of heavy solicitation, yet still raised over $150,000 in just 3 days.

Timing is always a key factor when developing a strategy for e-solicitation.  During the winter holiday season, SankyNet sent Covenant House donors three compelling appeals capitalizing on an exciting matching gift opportunity.

The award-winning year-end postcard followed this robust campaign.  Sent during the last moments of 2009, the postcard encouraged donors to take advantage of their last chance to receive a 2009 tax-deduction as well as have their gift matched 2-to-1.

Because of its impeccable timing, this attractive and relevant postcard proved to be most successful solicitation SankyNet produced for Covenant House that year – and the results more than doubled what was raised during the 2008 Year-End campaign.

We are truly grateful to work with dynamic organizations such as Covenant House, and proud to help them achieve such growth in their fundraising programs even during these difficult times. This honor is truly a reflection of Covenant House’s commitment to excellence as they work to rescue homeless kids from life on the streets.

View all the DMFA awards from Package of the Year.

How do you separate the buzz from real best practices in developing an integrated fundraising program? Do you know what multi-channel techniques truly increase donor value and boost your bottom line?

Join Sanky Communications experts, Harry Lynch and Paul Habig, at Fundraising Day in New York, for answers to some of today’s most pressing questions about integration. Learn how to combine the latest online breakthroughs with the most effective offline tools. See how web design, email, and social media, search engine marketing and even text messaging can all work together to enhance your traditional offline fundraising efforts and maximize your overall success.

“The Happy Union of Integrated Fundraising…Online and Off!!” session will provide participants with specific best practices for multi-channel integration, tips for how to effectively synchronize traditional direct mail and email, and strategies for incorporating new media strategies – i.e. mobile and social media.

The Internet/Technology track will take place on June 11th, from 8:45 am – 10:00 am. Visit the Fundraising Day New York website for registration and event information.

On April12, 2010 in Baltimore, the Association of Fundraising Professionals will mark 50 years of working to advance the fundraising profession. Harry Lynch and Paul Habig of Sanky Communications, Inc are proud to join the celebration… and honor the spirit of AFP’s founders by examining best practices, discussing new ideas and trends and sharing experiences to improve ourselves and our organizations.

During their presentation at the 47th International Conference on Fundraising, Harry and Paul will address the timely question, Is your fundraising email is just like direct mail but with an “E”?

This session, which takes place on Tuesday, April 13 at the Baltimore Convention Center, will talk about the remarkable similarities between email and traditional direct mail … and the profound differences. Attendees will also learn how some of their finely honed direct mail skills DO apply … but that their assumptions about what works and what doesn’t just might sink their online campaigns.

Paul and Harry will share tips and best practices covering email fundraising and answer your questions such as:

1. How do I build my email list?
2. How often do I email … and ask for money?
3. How do I measure success?
4. Is anyone really making money with email?

Harry Lynch is the CEO of Sanky Communications and SankyNet, and is legendary in the Direct Marketing industry. In 1998, Harry directed the launch of SCI’s award-winning Internet marketing division, SankyNet, and continues to be actively involved in the creative and strategy for the agency’s 15 online clients. Harry has served as President of the DMFA, Vice-President of the Greater New York Chapter of the AFP, and Vice-Chair of the ADFRCO. Today, he is Vice-Chair for External Relations on the Board of International AFP.

His co-speaker, Paul Habig, the Executive Vice President of SankyNet, has developed multi-faceted online strategies for more than 50 non-profit organizations including Covenant House, PetSmart Charities, Freedom from Hunger, Cancer Care, Northeast Animal Shelter, Visiting Nurse Service of New York and the Smithsonian Institution. In addition to being a frequent speaker at DMFA and AFP workshops and conferences, Paul also serves on the board of the DMFA.

Together, Harry and Paul bring nearly 40 years of experience to the podium at this historic AFP event. From the birth of online fundraising, to the ever-changing medium that has evolved over the last ten years, both speakers will share their knowledge of today’s best email practices.

Join them on Tuesday, April 13 from 1:30pm to 2:45pm at the Baltimore Convention Center. To register, please visit the AFP’s 47th International Conference on Fundraising website.