Sanky Blog

Sanky Communications is proud to announce our partnership with the Crohn’s and Colitis Foundation of America (CCFA), a non-profit, volunteer-driven organization dedicated to finding the cure for Crohn’s disease and ulcerative colitis. Since 1967, CCFA has led the way in research, advocacy, and patient support for those suffering from these diseases.

Currently the Foundation has over 50,000 members and 40 chapters nationwide. In an effort to revamp the way CCFA connects with its members, SankyDirect will be spearheading an innovative direct mail campaign that emphasizes the importance of membership to CCFA’s many supporters and contributors.

In the coming months, SankyDirect and SankyNet will also be working hard to integrate the offline and online components of CCFA’s campaigns. This will not only help educate and update as many people as possible about breakthroughs in research, it will also help raise funds at key times throughout the year. We are looking forward to using social networking in this capacity to expand CCFA’s base of supporters.

The Crohn’s and Colitis Foundation of America sponsors high quality basic and clinical research and provides education and supportive services for healthcare professionals, patients and their families. The organization currently raises more than $30 million annually through memberships, fundraising events, sponsorships and other programs. We are excited to help CCFA grow and reach out to its members in new ways through its direct mail and internet programs! Please visit CCFA’s website for more information at ccfa.org.

You’ve heard it before-to be the best of the best, your development and membership team should establish a comprehensive 360 degree major gifts initiative. You must build a sophisticated multi-channel program that includes everything from individualized one-on-one major gift visits to highly targeted direct mail and online marketing approaches; then, seamlessly integrate those critical fundraising efforts to maximize efficiencies. But how does your team make it happen?

At the 2010 Bridge Conference this Wednesday, Sanky CEO Harry Lynch will join Bob Ramin, executive director of the National Aquarium, and Martha Schumacher, president of Hazen, Inc., to speak about the exciting opportunity to expand the size and giving level of your donor base with a multi-channel major gifts program. Entitled “One-on-One…Online! How Your Shop Can Build a Multi-Channel Major Gifts Program,” the intensive hands-on session will guide attendees through the process of launching a multi-channel major gift program, growing your revenues, and increasing your organization’s capacity to fulfill its critical mission. The speakers will also discuss the importance of time management in building a successful program.

The 2010 Bridge Conference is being held this year from July 26-28 at the Gaylord National Conference Center in National Harbor, Maryland, adjacent to Washington D.C. Visit the Bridge Conference page for schedules and registration information.