Sanky Blog

Each June, members of the Direct Marketing Fundraising Association (DMFA) present their best direct mail and email fundraising campaigns for a chance to win the Package of the Year Award. This year, SankyNet submitted a year-end email postcard sent on behalf of Covenant House.

We are pleased to announce that SankyNet’s year-end appeal for Covenant House was honored as the runner-up in this extremely competitive category!  The highly effective email postcard was sent after a month of heavy solicitation, yet still raised over $150,000 in just 3 days.

Timing is always a key factor when developing a strategy for e-solicitation.  During the winter holiday season, SankyNet sent Covenant House donors three compelling appeals capitalizing on an exciting matching gift opportunity.

The award-winning year-end postcard followed this robust campaign.  Sent during the last moments of 2009, the postcard encouraged donors to take advantage of their last chance to receive a 2009 tax-deduction as well as have their gift matched 2-to-1.

Because of its impeccable timing, this attractive and relevant postcard proved to be most successful solicitation SankyNet produced for Covenant House that year – and the results more than doubled what was raised during the 2008 Year-End campaign.

We are truly grateful to work with dynamic organizations such as Covenant House, and proud to help them achieve such growth in their fundraising programs even during these difficult times. This honor is truly a reflection of Covenant House’s commitment to excellence as they work to rescue homeless kids from life on the streets.

View all the DMFA awards from Package of the Year.

How do you separate the buzz from real best practices in developing an integrated fundraising program? Do you know what multi-channel techniques truly increase donor value and boost your bottom line?

Join Sanky Communications experts, Harry Lynch and Paul Habig, at Fundraising Day in New York, for answers to some of today’s most pressing questions about integration. Learn how to combine the latest online breakthroughs with the most effective offline tools. See how web design, email, and social media, search engine marketing and even text messaging can all work together to enhance your traditional offline fundraising efforts and maximize your overall success.

“The Happy Union of Integrated Fundraising…Online and Off!!” session will provide participants with specific best practices for multi-channel integration, tips for how to effectively synchronize traditional direct mail and email, and strategies for incorporating new media strategies – i.e. mobile and social media.

The Internet/Technology track will take place on June 11th, from 8:45 am – 10:00 am. Visit the Fundraising Day New York website for registration and event information.