Sanky Blog

Year-End Online Fundraising and Direct Mail Tips

December 9th, 2009

It wouldn’t be the holidays without the annual DMFA Holiday Luncheon. But what set this year’s event apart was that guests were given an unusual gift… industry experts Harry Lynch of SankyNet and Vivianne Potter of Amnesty International USA shared 12 ideas to boost your bottom line by December 31st. This informative 30 minute session was filled with key online fundraising and direct mail tips!

Knowing that times are still difficult for many organizations, DMFA board members decided to turn their holiday party into a fun, festive educational experience. Participants were treated to not only great food and company but also valuable lessons in last minute fundraising ideas including:

  • Important Year-End Stewardship to-do’s

  • Strategies to increase income on e-appeals including the promotion of tax-deductible giving during the last 48 hours of the year.

  • Making the most of multi-channel fundraising especially using newer techniques such as mobile fundraising/giving, lightboxes and mobile-browser compatible email design.

  • And much more!

    • During the presentation, Harry and Vivianne discussed these and many other techniques that can be used to make a difference in an organization’s online and direct mail fundraising programs.

    It was a perfect way to celebrate the season of sharing!

    Posted in Direct Mail Fundraising, Events and Workshops, Nonprofit News, Online Fundraising and Marketing, Sanky News | 1 Comment »