Sanky Blog

SankyNet is always excited to partner with an old friend to venture on a new and exciting project. That’s why, when Covenant House asked us to redesign their extensive international website, we were happy to expand our partnership. SankyNet specializes in website design for nonprofits.

Covenant House Homepage

In order to build a website that would address all Covenant House’s needs, SankyNet initiated a series of strategic discussions with key Covenant House staff. Through a survey/study, we gleaned the strengths and weaknesses of their existing site. At the end, the entire site required a complete overhaul to maximize the latest fundraising/marketing technological techniques and features – while dovetailing with Covenant House’s online strategic fundraising strategy.

A fresh online creative plan was executed to tell the dynamic story of Covenant House and the thousands of at-risk kids they serve. The new website needed to connect with donors, advocates, homeless kids, and other organizations that confront the problem of teen homelessness – addressing each of these unique audience’s needs.

SankyNet launched the new website in October 2009 and we are proud to report that not only is the site aesthetically beautiful … it is fully optimized for fundraising and marketing!

The site showcases dynamic homepage features, site wide fundraising and advocacy callouts, a targeted gift catalog, portals for homeless kids to find help, and an entire section sharing research conducted by the Covenant House Institute. As well, the site is enhanced for search engine optimization (SEO).

For more than five years, SankyNet has collaborated with Covenant House to produced award-winning fundraising appeals, newsletters, and campaign micro-sites – and we look forward to this continued partnership.

You can view our redesign of the Covenant House International website at: http://www.covenanthouse.org.

KaBOOM! – an organization whose mission is to save play for America’s children – recently presented SankyNet and SankyDirect with an exciting challenge: develop a fully integrated grassroots individual giving program to help augment their already robust corporate partnership program.

Together, SankyNet and SankyDirect will integrate online, email, direct mail, and social networking components to fully engage KaBOOM!’s donors and supporters.

SankyNet will start this process by developing an inaugural online fundraising and communications program for KaBOOM!. This program includes both a monthly e-newsletter and a series of fundraising email appeals. To make sure these online tools are used most effectively, SankyNet will use a twofold strategy. We will both append email addresses from the KaBOOM! offline database, and also acquire additional email addresses through various marketing and social networking campaigns.

SankyNet wants for KaBOOM! to make the greatest possible impact on potential donors, so we will also revise both the homepage and donation pages of their website. Through reorganizing, redesigning, and expanding these elements, SankyNet will use its online expertise to fully optimize the KaBOOM! website into a powerful fundraising tool.

SankyDirect also has exciting plans to enhance KaBOOM!’s messaging. In the coming year, SankyDirect will design a new direct mail renewal program to help KaBOOM! improve their communication with current and past donors.

While developing these exciting new programs, SankyDirect will work with SankyNet to perform extensive message testing on all online and offline communications. Through testing what message yields the best response, our goal is to help KaBOOM! find the optimum voice to communicate with their donors volunteers, and sponsors.

SankyNet and SankyDirect are proud to embark on this joint venture with KaBOOM!. KaBOOM! works across the country with the mission of providing a great place to play within walking distance of every child in America. We are excited to help KaBOOM! make America a safer place to play!

Learn more about KaBOOM! at www.kaboom.org.