Sanky Blog

For three days in April, approximately 4,000 fundraising executives, nonprofit CEOs, volunteer leaders, and others interested in philanthropy will attend the 2010 AFP International Conference on Fundraising in Baltimore, Maryland.

As part of this prestigious conference, industry experts – and resident Sanky gurus – Harry Lynch and Paul Habig will be addressing the timely question, Is your fundraising email just like direct mail but with an “E”?

During their session, which takes place on Tuesday, April 13th, Harry and Paul will talk about the remarkable similarities between email and traditional direct mail … and the profound differences. You’ll also learn how some of your finely honed direct mail skills DO apply … but that your assumptions about what works and what doesn’t just might sink your online campaigns.

Paul and Harry will share tips and best practices covering email fundraising and answer your questions such as:

1. How do I build my email list?
2. How often do I email … and ask for money?
3. How do I measure success?
4. Is anyone really making money with email?

Harry Lynch, is the CEO of Sanky Communications and SankyNet, and is legendary in the Direct Marketing industry. In 1998, Harry directed the launch of SCI’s award-winning Internet marketing division, SankyNet, and continues to be actively involved in the creative and strategy for the agency’s 15 online clients. Harry has served as President of the DMFA, Vice-President of the Greater New York Chapter of the AFP, and Vice-Chair of the ADFRCO. Today, he is Vice-Chair for External Relations on the Board of International AFP.

His co-speaker, Paul Habig, who is the Executive Vice President of SankyNet, has developed multi-faceted online strategies for more than 50 non-profit organizations including Covenant House, PetSmart Charities, Freedom from Hunger, Cancer Care, Northeast Animal Shelter, Visiting Nurse Service of New York and the Smithsonian Institution. In addition to being a frequent speaker at DMFA and AFP workshops and conferences, Paul also serves on the board of the DMFA.

Together, Harry and Paul bring nearly 40 years of experience to the podium in Baltimore, Maryland. From the birth of online fundraising, to the ever-changing medium that has evolved over the last ten years, both speakers will share their knowledge of today’s best email practices. Join them on Tuesday, April 13 from 1:30PM – 2:45PM.

To register, please visit the AFP 2010 International Conference on Fundraising website.

On Wednesday, November 11th, Sanky experts, Harry Lynch and Paul Habig will present at the New Jersey AFP’s Conference on Philanthropy. As part of this annual symposium, Harry and Paul will be addressing the timely question, Is your fundraising email is just like direct mail but with an “E”?

During their session, which takes place at the Hilton Parsippany, Harry and Paul will talk about the remarkable similarities between email and traditional direct mail … and the profound differences. You’ll also learn how some of your finely honed direct mail skills DO apply … but that your assumptions about what works and what doesn’t just might sink your online campaigns.

Paul and Harry will share tips and best practices covering email fundraising and answer your questions such as:

1. How do I build my email list?
2. How often do I email … and ask for money?
3. How do I measure success?
4. Is anyone really making money with email?

Harry Lynch, is the CEO of Sanky Communications and SankyNet, and is legendary in the Direct Marketing industry. In 1998, Harry directed the launch of SCI’s award-winning Internet marketing division, SankyNet, and continues to be actively involved in the creative and strategy for the agency’s 15 online clients. Harry has served as President of the DMFA, Vice-President of the Greater New York Chapter of the AFP, and Vice-Chair of the ADFRCO. Today, he is Vice-Chair for External Relations on the Board of International AFP.

His co-speaker, Paul Habig, who is the Executive Vice President of SankyNet, has developed multi-faceted online strategies for more than 50 non-profit organizations including Covenant House, PetSmart Charities, Freedom from Hunger, Cancer Care, Northeast Animal Shelter, Visiting Nurse Service of New York and the Smithsonian Institution. In addition to being a frequent speaker at DMFA and AFP workshops and conferences, Paul also serves on the board of the DMFA.

Together, Harry and Paul bring nearly 40 years of experience to the podium in Parsippany, New Jersey. From the birth of online fundraising, to the ever-changing medium that has evolved over the last ten years, both speakers will share their knowledge of today’s best email practices. Join them on Wednesday, November 11th from 10:45am to 11:45am. To register, please visit the NJ AFP 2009 Conference on Philantrophy website

SankyNet is proud to begin a new partnership with Catholic Charities of the Archdiocese of New York. Through proven strategic and creative services, SankyNet will help this dynamic group raise the funds they need to provide help and create hope for thousands of hardworking New Yorkers.

As a part of our new relationship with Catholic Charities, SankyNet will launch an online marketing and fundraising program that will both enhance Catholic Charities’ communication with their donors and increase their ability to raise funds during key times throughout the year.

In the coming months, SankyNet will have the opportunity to produce Catholic Charities’ inaugural e-newsletter, a monthly piece that will connect readers with the real-life impact of their donations. Through the newsletter, Catholic Charities will also have the ability to able to promote events, highlight fundraising opportunities, and advertise their weekly podcast to an online audience.

Additionally, SankyNet is spearheading an innovative four-season marketing campaign for Catholic Charities. This campaign will not only raise critically needed funds, but also raise public awareness about the issues facing struggling New Yorkers throughout the year.

Catholic Charities works to protect, feed, and support New Yorkers in need – non-Catholics and Catholics alike. This dynamic charity uses a network of administered, sponsored and affiliated agencies to deliver, coordinate, and advocate for quality human services and programs that touch thousands of lives every year.

SankyNet is excited to expand the reach of our services by helping Catholic Charities grow their fundraising and marketing efforts!

Visit the Catholic Charities of the Archdiocese of New York website to learn more about their work and mission.