Sanky Blog

Sanky Communications Welcomes Five New Clients

April 2nd, 2008

Over the past few months, five distinguished nonprofits have joined the Sanky Communications list of clients. We are proud to welcome The Animal Medical Center, the National Stroke Association, Maimonides Medical Center, The New York Eye and Ear Infirmary and The Scripps Research Institute.

Sanky Communications is pleased to announce that five incredible nonprofit organizations have recently joined our client list. Each is dedicated to improving lives through direct compassionate care, critical research or vital funding that advances knowledge and treatments. We invite you to learn more about these organizations and their partnership with Sanky Communications.

National Stroke Association

SankyDirect welcomes the National Stroke Association to its list of clients. Established in 1984, National Stroke Association is the only organization in the United States that focuses 100% of its efforts on stroke. Their mission is to lower the incidence and impact of stroke by developing compelling community outreach programs, calling for continued improvement in the quality of stroke patient care and educating both healthcare professionals and the general public about stroke.
SankyDirect is proud to be joining forces with the National Stroke Association in its vision to reach as many individuals as possible and be a beacon of hope for stroke survivors.

The New York Eye and Ear Infirmary

Founded in 1820, The New York Eye and Ear Infirmary is the oldest specialty hospital in the Western Hemisphere. With a rich heritage and a mission of providing high-quality patient care, community outreach, graduate and continuing medical education and scientific research, The New York Eye and Ear Infirmary has built upon its strengths to emerge as a recognized leader in the fields of eye, ear, nose and throat care.

And when The New York Eye and Ear Infirmary needed direct marketing services and expertise, they turned to SankyDirect. We are looking forward to engaging their existing constituency while cultivating the next generation of donors who will help sustain this world-renowned hospital.

The Scripps Research Institute

The Scripps Research Institute, one of the country’s largest, private, nonprofit research organizations, has always stood at the forefront of basic biomedical science, a vital segment of medical research that seeks to comprehend the most fundamental processes of life. In just three decades the Institute has made major developments in the treatments and cures of hundreds of degenerative diseases.

With a renewed commitment to increasing revenue, raising awareness of their research, cultivating new donors and better engaging their existing constituency, Scripps Research turned to SankyNet to help them create a modern, effective online program.

See samples of our work with The Scripps Research Institute

The Animal Medical Center

The Animal Medical Center is a nonprofit veterinary hospital that has provided the highest-quality medical care for animals since 1910. Although veterinarians at The AMC see thousands of animals every year, their underlying belief is that each pet is a member of the family and should be treated with the utmost personal attention.
SankyDirect is proud to partner with The AMC and help fund compassionate treatment that reflects the latest breakthroughs in veterinary science.

Maimonides Medical Center

For nearly 100 years, Maimonides Medical Center has been a vital and thriving nonprofit hospital. It is the pre-eminent treatment facility and academic medical center in Brooklyn, New York — and among the best in the country.
With help from an improved direct marketing program, Maimonides will continue providing high-quality compassionate patient care and community services to people of all faiths and backgrounds from the incredibly diverse population of Brooklyn.

Thousands Attended to Help End World Hunger

April 2nd, 2008

Freedom from Hunger DayHow do you get people from all over the world to attend Freedom from Hunger Day in Davis, California? You use the power of the Internet to bring the festivities to them! This year, SankyNet helped turn this official day of awareness into a worldwide interactive virtual event.

SankyNet’s team of designers, writers, coders and developers came together to create Freedom from Hunger Day — a truly imaginative virtual event which the San Francisco Chronicle called a “first” in the non-profit world.

On September 28th, people from around the world took part by joining a series of interactive events that connected them with everyday heroes — women who have helped end hunger and poverty for their families.

Participants watched video clips taken by staff in the field…downloaded sound bites of women sharing dreams for themselves and their families…participated in a live conversation with Freedom from Hunger’s President, Chris Dunford, and received answers to their most pressing questions about solutions that will end global hunger and poverty.

SankyNet also developed an interactive “World Traveler” game for children, an online petition, a flash e-card and a Hunger Blog to further engage visitors. Furthermore, SankyNet’s team of marketing and communication specialists created a fully-integrated promotional campaign to help raise awareness of Freedom from Hunger Day. Take a look at a few of the features now.

By the end of the day, thousands around the world had joined this special event and learned for themselves why there’s good reason for hope in the fight against world hunger.

Lighting the Virtual Sky!

April 2nd, 2008

Covenant House Candlelight Vigil

SankyNet is constantly striving for new and innovative ways to bring the success of offline fundraising events to the online medium. And with the support of our client, Covenant House, we were given the opportunity to stretch the limits of our creative and technological imagination.Each year, Covenant House’s annual candlelight vigils gather thousands of supporters from around the world and we saw a unique opportunity to help recreate this energy through a virtual event.

SankyNet’s team went to work and created a fully interactive venue where people could gather online in support of homeless kids. The virtual candlelight vigil site included a vibrant and compelling look that was creatively branded to Covenant House’s offline marketing materials.

Another facet of this year’s campaign called on our marketing experts to expand Covenant House’s online audience for the event. New target audiences included hundreds of colleges, churches, civil groups and other caring communities around the World.

The outcome? This year’s event was even more successful than last year and continues to attract new visitors every day! Visit the vigil site today and see what kind of possibilities a virtual event can offer your organization.