The Experts
Five members of SCI’s 27-person staff have served as presidents, officers or board members of the Direct Marketing Fundraisers Association, Association of Fundraising Professionals, Women in Financial Development, and the Association of Direct Response Fundraising Counsel. But it’s not just prominence that our staff offers: it’s stability combined with expertise. Six staff members have been with the agency for at least a decade, and four more have been on board for more than three years. Our most recent additions, coming from new media, commercial direct marketing, and major donor fundraising, broaden our “repertoire” even more!
The Principals
Harry Lynch - Harry Lynch is CEO of Sanky Communications and SankyNet. Since joining the direct marketing industry in 1980, Harry has worked in every aspect of the field - from production manager, to list expert, to a leader of the SCI creative team, which has been honored seven times with industry awards. In 1998, Harry directed the launch of SCI’s Internet marketing division, SankyNet, and today is actively involved in creative and strategy for the agency’s online clients as well as direct mail accounts. He has served a Board member and officer of the Direct Marketing Fundraisers Association (DMFA), the Greater New York Chapter of the Association of Fundraising Professionals (AFP), and the Association of Direct Response Fundraising Counsel (ADFRCO). Today, Harry sits on the Board of International AFP, and is Chair of the International AFP’s Communications and Marketing Committee. He is a frequent speaker at DMFA and AFP workshops and conferences.
Judith A. Maneval - Judith Maneval is President of Sanky Communications. After working in advertising and direct mail for 14 years, Judy joined SCI in January 1984 and became a partner in the firm later that year. Judy was the founding President of the Association of Direct Response Fundraising Counsel (ADRFCO), serving in that role from 1985 through 1990, continuing on the board through 2001. Judy was on the board of the Greater New York Chapter of AFP from 1980 through 1998 and was President of the Greater New York Chapter for 1994 and 1995, also serving as a representative to the AFP National Assembly. She was President of the Direct Marketing Fundraisers Association in 1984 and 1985. Judy is a frequent speaker at Fund Raising Day in New York, at the AFP/New School Fundamentals of Fundraising Program, and at many other seminars and workshops around the country.
Ken Schwartz - Ken Schwartz, a Senior Account Executive, has been at SCI since 1984. He has created successful, award-winning campaigns for a wide range of non-profits, from small local groups to those with large, national constituencies. Current clients include The Fresh Air Fund, Catholic Charities of Brooklyn & Queens, and the Northeast Animal Shelter. Ken began his fundraising career at the Public Broadcasting affiliates WHYY in Philadelphia, and WNYC in New York City. In addition, he has served on the board of DIFFA New York. He is currently a member of AFP and served on the board of directors of the Direct Marketing Fundraisers Association.
Barbara Eckstadt - Barbara Eckstadt, Senior Account Executive, has been with SCI since 1988. She has orchestrated campaigns for a wide range of social service, health, environmental and cultural organizations. Current clients include the Community Service Society of New York, The Glaucoma Foundation and the US Committee for United Nations Population Fund. For several years Barbara served as a board member and officer of the DMFA and now chairs the Marketing Committee for the Greater New York Chapter of AFP’s Fund Raising Day in New York. Prior to joining the marketing field, Barbara was trained as a classical musician and then served as an arts administrator and production coordinator for a conservatory and young artist’s opera/music theater program.
Paul Habig - Paul Habig, Director of Internet Services for SankyNet, a division of Sanky Communications, has fourteen years of Internet marketing experience. Paul has developed multi-faceted online strategies for more than three dozen non-profit organizations such as Covenant House, PetSmart Charities and the Smithsonian Institution – meeting their varied marketing, technical, communication, and fundraising needs. Paul has held positions in Internet marketing, communications, and development for the YMCA, Catholic Near East Welfare Association (CNEWA), and Pontifical Mission. He also ran his own Internet consulting business working with clients such as Glacèau VitaminWater and SmartWater. Paul Habig is an active member of the Greater New York Chapter of the Association of Fundraising Professionals and serves as Chair of the website for Fund Raising Day in New York. Paul also serves as Board Member for the Direct Marketing Fundraising Association. He is a frequent speaker at DMFA and AFP workshops and conferences.
Valerie Vierengel - Valerie Vierengel, an Account Executive for SankyDirect, joined Sanky Communications in 1992. A graduate of Fordham University, Valerie got her start in fundraising by working part-time at Covenant House, and later served as an Account Manager at The American Institute, an international conference-marketing firm. In her fifteen years at SCI, she has developed expertise in list selection and segmentation, campaign analysis, and project management. She has worked with more than a dozen clients including the Scripps Research Institute, The Christopher Reeve Foundation, the NAACP Legal Defense Fund, Parkinson’s Disease Foundation, and The Fresh Air Fund. Valerie currently serves on the Board of the Direct Marketing Fundraisers Association.
Carla Chadwick - Carla Perlowin Chadwick, Internet Creative Manager, joined SankyNet in 2000 and was one of the original account managers for the firm. As the Creative Manager, Carla helps develop unique and innovative ways for non-profits to communicate with their existing constituency while cultivating and expanding their online audience. This includes creating compelling web and fundraising copy, designing online marketing campaigns, and creating dynamic outbound email programs. Ms. Chadwick is the daughter of Sanky Perlowin and helps keep her legacy alive.
Catherine Carley - Cathy Carley, Account Executive, recently joined Sanky Communications. Her six years of fundraising experience includes coordinating a variety of special events and development programs. She has worked on leadership and educational campaigns for college students at United Jewish Communities and most recently was the manager of walk events for the Arthritis Foundation.
David Hughes - David Hughes, Internet Account Executive, has been with SankyNet since 2005. Prior to SankyNet, he was involved with developing marketing strategies and websites in both the not-for-profit and for-profit sectors. With SankyNet, David has a solid record of working with clients to create successful marketing and fundraising strategies, to which he brings a unique and fresh perspective. Current clients include Citymeals-on-Wheels, the Smithsonian Institution, and Visiting Nurse Service of New York. David holds a BA degree in Business Leadership from the University of Puget Sound with an emphasis in marketing and is a member of the Direct Marketing Fundraisers Association.
Julie Ziff Sint – Julie Ziff Sint, Internet Account Executive with SankyNet, has a decade of experience in the non-profit sector. Her dual emphasis on communications and analysis, and her passion for environmental markets, public arts, and a variety of policy issues, has led to Julie’s diverse background. She spent four years at Environmental Defense Fund, where she raised over $1 million annually by managing a mid-level giving program. She currently serves on the Advisory Board of an emerging New York City nonprofit, Action Arts League, where she focuses on organizational strategy and development. Julie holds an M.A. from Lehigh University in Political Science with a focus in Public Policy and Advocacy, and a B.A. and B.S. from Muhlenberg College in English and Environmental Science, respectively.
Tanya Nam - Tanya Nam is SankyNet’s Internet Technology Manager and Lead Web Developer. In addition to managing programming and technology projects at SankyNet, she also brings extensive search engine optimization and online marketing experience, which she gained while working as a Senior Programmer at Connors Communications, a NYC-based company specializing in SEO and online outreach services and which past clients include Amazon.com, Vonage and Hachette Filipacchi Media among others. Tanya was also a lead developer for the acclaimed web 2.0 keyword research software, HitTail.com. She also helped develop sites for nonprofits such as ALS Association, and Fortune 500 companies such as Aramark, while working as a web developer in Philadelphia. Tanya holds a BS degree in Computer Science from St. Petersburg State Polytechnical University. She’s an active member of ToastMasters International.
Kate Gallagher - Kate Gallagher is an Internet Account Manager at SankyNet. Before joining SankyNet, Kate worked with both non-profit organizations and Fortune 500 companies. Her experience includes website redesign, targeted public relations, and the development of marketing and brand management strategies. Current clients include Covenant House, Freedom from Hunger, and PetSmart Charities, Inc. Kate holds a B.B.A. with emphases in marketing and communication from The George Washington University.
Erin Flood - Erin Flood is an Internet Account Manager at SankyNet. She comes from a writing and advertising background, most recently working on campaigns for Safe Horizon and Gilda’s Club Worldwide at an agency in New York. She has extensive online experience, with several years in online production at discoverystore.com, the e-commerce arm of the Discovery Channel. Since joining Sanky, Erin has worked with a wide variety of clients including Citymeals-On-Wheels, Greenwich House, and CancerCare. Erin holds a BS from the University of Oregon School of Journalism and Communication with an emphasis in Advertising and Digital Arts.
